Team Structure¶
The Pod Model¶
Tierra's operations are built around Pods — self-contained teams that each operate like a small business within Tierra. Each Pod manages its own portfolio of clients and is accountable for client outcomes and profitability.
Pod composition¶
A typical Pod includes:
| Role | Responsibility |
|---|---|
| Growth Strategist (GS) | Pod leader. Owns client success, leads strategy, directs the team, final quality check on deliverables. The "CEO" of the Pod. |
| Account Manager (AM) | Primary client contact. Manages communication, tasks, and on-time delivery. |
| Media Buyer(s) | Manages campaigns on Meta, Google, and/or AppLovin. Some specialize in specific platforms. |
| Creative Strategist (CS) | Owns end-to-end creative strategy and production management for performance ad creative. |
| Project Manager (PM) | Supports the AM and Pod with task management, meeting prep, and operational organization. |
Graphic Designers are currently a shared resource pool across all Pods. Designers execute visual creative for paid media (static ads, motion graphics, end cards). This structure may evolve as Pods grow.
Escalation Path¶
When issues arise, follow this path:
- Try to solve it yourself first. Use Claude, use your teammates, use your training. Imagine the Solution before escalating.
- Raise it within your Pod. Bring it to your Growth Strategist or discuss with Pod teammates depending on context.
- GS escalates to leadership if needed. Client issues should not reach leadership unless the GS determines it requires their involvement and escalates it themselves.
- Non-client issues go to the relevant department lead.
This structure exists to build strong, self-sufficient teams. Leadership is a resource, not a first resort.
Leadership¶
Alex Brown — CEO. Performance marketing veteran and elite media buyer, directly responsible for over $1B in digital marketing revenue. Prior C-level roles at The Control Group, DFO Global, and Amasa. Alex leads sales, business development, finance, and creative direction.
Brennan Mack — COO. Leads Tierra's operations and paid media team. Drives client outcomes and operational excellence across the agency. Oversees client success, media operations, HR, and funnels/CRO.