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What We Do

Tierra is a DTC performance marketing agency specializing in paid media management and ad creative production. We drive profitable, scalable customer acquisition for e-commerce brands.

Core Service: Growth Accelerator (GA)

Growth Accelerator is Tierra's primary offering — a fully-managed, "done for you" paid media buying service. This is what most clients engage us for.

GA includes:

  • Fully-managed media buying on Meta, Google, and/or AppLovin (Axon)
  • Performance creative strategy
  • Growth architecture and scaling strategy
  • Weekly performance reporting (delivered Tuesdays)
  • Bi-weekly strategy and optimization reviews
  • Analytics dashboard setup and integration
  • Access to Tierra's platform reps

Creative production is available as an add-on to GA for brands that don't have the internal resources or velocity to produce ad creative at the scale needed to fuel paid media.

Additional Services

Consulting

Expert, hands-on guidance to help brands scale profitably on Axon, Meta, or Google. Tactical, implementation-focused working sessions. Consulting often serves as a path to bringing a client onto GA.

Ad Creative (a la carte)

High-volume ad creative packages designed to feed Meta's Andromeda system and AppLovin's Axon engine. Includes video, static, and motion assets built for rapid testing across avatars, pain points, and product angles.

UGC Packages

Creator-sourced video content packages at various tiers, including on-camera and AI voiceover videos with raw content access and lifetime usage licensing.

Landing Pages

Tierra has deep expertise in direct response landing pages and CRO, but landing page projects are only taken on under specific circumstances: to earn a strategically important client, or to directly improve the performance of our paid media strategy for an existing client. Landing pages are not offered as a general standalone service.

What Tierra Does NOT Do

  • Organic social media management
  • SEO
  • Influencer marketing
  • Amazon marketing
  • Work with small brands that lack the propensity to scale

Our focus is paid media and the creative that fuels it.

Ad Platforms

Tierra buys media on three primary platforms:

Meta. Our approach is built around Meta's Andromeda ad delivery system. We build creative systems designed to work with the algorithm, not fight it.

Google Ads. Search, Shopping, Performance Max, Display, and Demand Gen campaigns. Intent-based targeting powered by Google's AI capabilities.

AppLovin (Axon). Tierra is a premier AppLovin partner with direct relationships with AppLovin leadership, giving clients top-tier support and early access to new features.