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Tierra Wiki

From the ground up.

Welcome to Tierra's internal wiki — the canonical reference for how we operate.

What you'll find here

  • About Tierra — mission, values, services, team structure
  • Onboarding — what new hires need to know in their first 30/60/90 days
  • Pod Operations — how pods work, escalation paths, role expectations
  • Client Workflows — onboarding, weekly rhythms, reporting, offboarding
  • Platforms — Meta, Google, AppLovin operating standards
  • Creative — strategy, production, review processes
  • Tools — Slack, Monday, Triple Whale, and everything else in our stack
  • Glossary — Tierra-specific terminology

How to use the wiki

Search first. The search bar (top right or / shortcut) indexes every page. Most questions are faster to type than to navigate.

If something is wrong or out of date, drop a note in #wiki-feedback on Slack with the page URL. Brennan triages, and the fix goes through a Claude session.

You can't edit pages directly. This is intentional — the wiki stays consistent because changes flow through a single review path. To propose a change, use Slack.

How the wiki stays current

Process changes at Tierra usually happen in Claude sessions — a decision gets made, an ops profile gets updated, a workflow gets adjusted. The corresponding wiki page is updated in that same session. The site rebuilds automatically within ~60 seconds of a change being committed.

This is why the wiki should stay closer to reality than the old scattered Drive docs ever did.

This wiki is private and restricted to Tierra Google Workspace accounts.