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Last Updated: August 27, 2026

The Tierra Wiki

The canonical reference for how Tierra operates. Built so the team can find what they need in seconds, not scroll-throughs.

Browse by area

  • About Tierra
    Mission, values, services, brand, and team structure.
  • Operations
    Standards, communication, naming, and the full tool stack.
  • Account Management
    Client onboarding, weekly rhythms, reporting, and offers.
  • Creative
    Strategy, production, and swipe files.
  • Ad Platforms
    Meta, Google, and AppLovin operating standards.
  • HR
    Roles, onboarding, time off, and the team directory.

How to use the wiki

Search first. The bar at the top (or / shortcut) indexes every page. Most questions are faster to type than to navigate.

Found something wrong or out of date? Drop a note in #wiki-feedback on Slack with the page URL. Brennan triages, and the fix goes through a Claude session.

You can't edit pages directly. This is intentional. The wiki stays consistent because changes flow through a single review path. To propose a change, use Slack.

How the wiki stays current

Process changes at Tierra happen in Claude sessions — a decision gets made, an ops profile gets updated, a workflow gets adjusted. The corresponding wiki page is updated in that same session. The site rebuilds and deploys automatically within ~60 seconds of the change.

That's why this wiki should stay closer to reality than the old scattered Drive docs ever did.