Skip to content

Last Updated: May 20, 2026

Video Ad Flow

A condensed framework for performance video ad structure. For the full creative explanation, see How We Make Creative.

The 5-step flow

1. Hook

See the Tierra Ad Copy Swipe File for hook examples.

2. Problem

  • Showcase the issue(s) the target audience has and is trying to solve

3. Solution

  • Introduce the product
  • Show a variety of different use cases if possible
  • Highlight benefits

4. Social Proof

  • Testimonials
  • Trust elements ("As Seen On…" logos, doctor endorsements, awards)
  • 5-Star Reviews (review montage)

5. Guarantee / Offer / Scarcity → CTA

  • Warranty, 30-day money-back guarantee
  • Irresistible offer
  • Limited time — only X available

End with a clear CTA telling the user what to do.