Creative Strategist

What is a Creative Strategist?

Creative Strategists own the end-to-end creative strategy for Tierra clients, with a primary focus on developing high-performing paid media creative. They translate client goals, brand positioning, and performance data into scalable creative systems that drive results across paid platforms.

CS works cross-functionally with Growth Strategists, Media Buyers, Designers, and external vendors to ensure creative output is strategic, timely, and performance-driven.

Responsibilities

Client creative strategy

Spearhead the creative strategy for Tierra clients as it relates to developing performance ad creative for Meta, Google, Axon, and YouTube
Understand each client's brand, vision, key competitors, differentiators, target customer avatars, and what motivates consumers to buy
Translate performance data and client goals into clear creative direction and actionable concepts
Align creative strategy with promotional calendars, launches, holidays, and sales periods

Creative production

Own and project-manage the ad creation process from ideation through delivery
Ideate, brief, storyboard, and submit ad concepts for production in collaboration with Tierra's graphic designers and third-party vendors
Write ad copy — video scripts, hooks, headlines, primary text, and CTAs
Review existing raw creative assets and develop clear briefs, scripts, and creative plans for the design team
Provide QA on all finished creative, ad copy, and content — ensure assets match approved strategy, brand standards, and Tierra's quality expectations
Collaborate closely with the Tierra design team to ensure creative tasks are executed according to plan
Film and shoot content as needed for clients
Manage and oversee photoshoots and content production with third-party photographers, creators, and vendors

Creative performance & optimization

Collaborate with Media Buyers to understand what creative is driving performance and why
Identify winning creative patterns and iterate on high-performing angles, formats, and messaging
Proactively identify creative fatigue and recommend refreshes or new concepts
Maintain an organized swipe file of high-performing ad templates from Tierra clients and top-performing brands
Stay up to date with trends across Meta, Instagram, Facebook, AppLovin, and YouTube

Client collaboration

Work closely with clients during onboarding to align on creative direction, expectations, and workflows
Participate in creative discussions and provide strategic guidance throughout the client lifecycle
Recommend and upsell Tierra content curation or production packages when additional assets are needed

Internal collaboration

Collaborate with Growth Strategists to ensure creative aligns with broader client strategy
Support audits, creative reviews, and performance discussions as needed
Conduct internal trainings or webinars to share creative best practices, trends, and frameworks
Assist with Tierra's internal creative strategy and social media content development
Help develop systems that improve creative delivery timelines, task prioritization, and resource management

Assigned task execution & accountability

Complete all assigned tasks by their due dates
Prioritize tasks that directly impact client performance or deliverables
Anticipate upcoming tasks and prepare in advance
Take ownership — communicate delays promptly
Review all aspects of a task before marking it complete