Last Updated: May 20, 2026

Creative

Tierra's approach to performance ad creative — strategy, production, and swipe files. Ad creative and copy only — landing page work lives in Account Management.

In this section

Strategy

• Creative Process Overview
• How We Make Creative
• Brand Messaging Blueprint / Ad Copy Doc

Production

• Creative Production workflow
• Video Ad Flow
• Konstant Kreative
• 10X ROAS UGC Package (lives in Account Management → Offers)

Swipe Files

• Tierra Ad Copy Swipe File
• Meta Ad Primary Text
• Holiday Shopping Meta Ad Copy
• Foreplay Creative Diversity Database
• LaunchPad Creative Swipe File

Briefs

The Creative team owns several brief templates that AMs reach for during onboarding:

• Creative Brief
• Copy Brief
• Endcard Brief
• Video Creative Brief

These live in the Client Onboarding Templates folder in Drive.

Migration in progress

Creative process docs and swipe file pages are stubs linking to Drive. Full migration in subsequent phases.