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Last Updated: May 18, 2026

HR · ONBOARDING

Team Member Kickoff

As a new Tierra team member, it's critical to your success that you're clear on performance expectations, priorities, resources, and company information. This doc helps you be a strong and immediate contributor.

Hours

Daylight Savings

Twice a year, most of the US and Canada shifts clocks for Daylight Savings. Adjust your local schedule accordingly:

  • November (first Sunday): US clocks move back one hour
  • March (second Sunday): US clocks move forward one hour

Tierra Mission & Core Values

See Tierra Mission & Values for the canonical version.

Mission: We help entrepreneurs achieve their dreams through rapid, profitable, and sustainable customer acquisition online.

Core values: Enjoy The Ride · Imagine The Solution · Put Passion In The Process · Do The Right Thing · Always Level Up · Underpromise, Overdeliver · Be Proactive

Tools & Software

You'll receive access to:

Tierra GSuite

Slack

Other tools

  • Monday.com
  • Bitwarden (password manager)
  • ChatGPT
  • MarkUp (landing page feedback)
  • Loom (async video)
  • Otter Notetaker

    • Otter access

      Only use admin@tierraagency.com when logging into Otter. NEVER add your Tierra email to the workspace.
  • Microsoft Clarity
  • Figma
  • Claude

Quick Win Opportunities

A few important contributors to your team and the company:

Marketing training resources

Success-Minded Behaviors

Daily behaviors and attitudes to exhibit to build trust and credibility with management, peers, and employees:

  • Growth mindset — consistently seek opportunities for personal and professional development. Recognize each experience holds valuable insights.
  • Solution-oriented — be a person who "just seems to figure it out."
  • Self-aware — acknowledge personal and professional obstacles. No one is flawless, but we can approach work with a clear plan.
  • Mission-driven — see your role as more than financial stability. See it as an opportunity to make a positive impact and transform lives.
  • Receptive to feedback — take feedback or constructive criticism without getting personal. Take it in stride and move forward powerfully.
  • Continuously improving — dedication to self-improvement is unwavering.

Communication standards

Internal communication

Slack (generally preferred):

  • Perfect for checking in with most things
  • It's okay if you're focused and can't respond right away, but respond within ~2 hours during working hours to any internal message

Email:

  • Better for official requests (time off, etc.)
  • Better for sending large files
  • If sent an email, respond with an email, not a Slack message

Client communication

Most new hires won't communicate with clients to start

But this may be part of the job in the future. Follow How To Speak To Clients.

Slack (preferred):

  • 2 hour maximum response time in Slack to clients — even if it's just confirming the message and saying you'll get back to them

Email:

  • For official messages (anything we wouldn't want lost in a Slack channel)
  • Some clients prefer email — will be made known to you whenever this is the case
  • If sent an email, respond with an email
  • CC the associated Growth Strategist on any email you send to a client, even if they were not in the original email

Key Meetings

Meeting Purpose Cadence
Tierra Weekly Priorities Internal housekeeping, client priorities, bizdev updates Mondays 10:30pm PST / 1:30pm EST
Pod Meetings Pod-level alignment on client priorities, performance, tasks, issues Weekly (different times per pod)
Client Meetings Report performance to GA clients, align on strategy Bi-weekly (per client)
Creative Department Meeting Creative process, updates, insights Bi-weekly Mondays 3:30 PST / 6:30 EST
Tierra Dev Meeting Review dev tasks with Adam Alvarado (SyntaxDrips) Monthly, last Wed 12pm PST / 3pm EST
Supervisor 1-on-1 Training, questions, performance check-ins TBD (weekly or biweekly)
Team Training Work or non-work related topics Bi-weekly Fridays 10:30 PST / 1:30 EST