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Last Updated: May 20, 2026

Build An Axon Campaign — Team Activity

A hands-on training exercise to level up the team on Axon — campaign creation, asset upload, and creative set building. Should take 20–30 minutes once you're familiar with the underlying processes.

Only work in the Tierra Axon account

  • Log into Axon using the "All Clients" login from Bitwarden
  • Navigate to the Tierra account (ID: 558037242)
  • Triple-check you're not making edits in a client account

Background reading

Before starting, review the relevant docs:

If you get stuck, ping Brennan as a comment on the Monday task.

Part 1 — Create the Campaign

Create a campaign following Tierra's naming convention:

Field Value
Client Tierra
Type Testing
Goal CPP
Geo US
Name suffix Add your first & last name to the end

Campaign details:

Setting Value
Catalog Don't include
URL https://tierraagency.com
Tracking Parameters Do not edit
Targeting D0
CPP Goal $100
Budget $10
Everything else (geo, goal, etc.) Match the naming convention above

DO NOT LAUNCH THE CAMPAIGN

Save as a draft so it can't accidentally spend budget. Management will delete the draft after reviewing your activity — if you see your draft missing later, that means you did everything correctly.

Part 2 — Upload the Creative Assets

Download these 3 files:

Then:

  • Upload all 3 files to the Axon media library
  • Add your first & last name at the end of each asset name

If upload fails

If you hit an error during upload, use the existing duplicate assets already in the media library.

Part 3 — Build the Creative Set

Use the right campaign for this part

Use the [TA] Tierra Axon Activity campaign for this step, NOT the campaign you built in Part 1.

Follow the naming convention for the Creative Set name:

Field Value
Video Concept What We Do Best
Endcard Concept iPhone Table
Iteration (this is not an iteration)
Offer Home
Code Use 1 for each #
Name suffix Add your first & last name

Use these assets:

  • Video: the one you uploaded
  • Endcard: the one you uploaded

Override the destination URL:

Setting Value
URL https://tierraagency.com
Tracking Parameters Add a new custom parameter called key with the value set to the account's pixel event key. Don't edit any other tracking parameters. Click the "Add" button — otherwise the parameter won't save.

Domain warning is OK

You'll see a warning that the domain doesn't match the pixel setup. Ignore it for this activity.

Override the branding (don't use account-level):

Field Value
Logo image The logo you uploaded (or the duplicate logo if upload failed)
Brand name Tierra
Brand description Your Secret Weapon for Scalable, Profitable Online Marketing
CTA button label Book A Call
CTA button color (hex) #0CE3F1

Save as paused.