What We Do

Tierra is a DTC performance marketing agency specializing in paid media management and ad creative production. We drive profitable, scalable customer acquisition for e-commerce brands.

Growth Accelerator (GA) — our core service

A recurring monthly service: fully-managed media buying on Meta, Google, and/or AppLovin (Axon). This is what most clients engage Tierra for.

Includes:

Fully-managed media buying on chosen platform(s)
Creative strategy: insights and recommendations
Growth architecture and scaling strategy
Weekly performance reporting (delivered Tuesdays)
Bi-weekly strategy and optimization reviews
Analytics dashboard setup and integration
Access to Tierra's platform reps

Creative production is an add-on for brands without the internal resources to produce ad creative at the scale paid media requires.

Who Growth Accelerator is for

Brands spending $100K+ per month on paid ads, seeking Tierra to optimize their performance and achieve greater scale.

Who it's NOT for

Brands without product-market fit, very low ad spend, or those without the propensity to scale.

Pricing

Minimum monthly retainer OR a percentage of ad spend, whichever is greater.

Platforms	Retainer / Month
1 platform	$5,000
2 platforms	$7,500
3 platforms	$10,000

Creative production: $3,500/mo to $25,000+ depending on ad volume and budget.

Tierra bills upfront for retainer and settles up at month-end for additional costs, supplemental services, or project fees.

Meeting schedule

Internal weekly team meeting (Pod sync)
Bi-weekly client meetings
Quarterly strategic reviews

Creative model

Client Supplied Ads — client provides Tierra with ads to deploy. Creative strategist audits creative, analyzes results, and suggests new creatives.
Tierra Supplied Ads — Tierra builds creatives based on client-supplied assets.
Upsell paths: Photoshoots, UGC packages, scrappy creative content (with leadership approval).

Team

Growth Strategist (lead)
May include: Account Manager, Media Buyer(s), Creative Strategist, Project Manager

Goals

Client-facing goal: deliver on client's KPIs and scale media spend.
Tierra internal goal: hit or exceed monthly client budget at KPI target.

Upsell opportunities

Always be looking to upsell: Landing pages / presell pages, UGC packages, photoshoots, referrals (SEO, AMEX, GroupProject, AppLovin, Amazon).

Projects

One-off engagements — typically landing page builds or creative packages.

Who Projects are for

Existing recurring clients, past clients, and new clients. Projects often serve as the "foot in the door" with larger brands currently working with another media buying agency, and often lead to more projects or recurring services.

Pricing

Scoped by Biz Dev prior to engagement. Project fees are typically pre-paid.

Meeting schedule

Kickoff Call (Day 0)
Performance Marketing Brief presentation (Week 1)
UGC or Landing Page concept presentation (varies)

Team

Growth Strategist
Account Manager
Creative Strategist (if creative package)

Goals

Client-facing goal: achieve a better KPI — AOV, CVR, RPU, LTV (Landing Pages) or CTR, CVR, CPA, ROAS (Creative Package).
Tierra internal goal: wow client with our processes, mindset, and attention to detail.

Consulting

Expert, hands-on guidance to help brands scale profitably on Axon, Meta, or Google. Tactical, implementation-focused working sessions. Consulting often serves as a path to bringing a client onto GA.

Ad Creative (a la carte)

High-volume ad creative packages designed to feed Meta's Andromeda system and AppLovin's Axon engine. Includes video, static, and motion assets built for rapid testing across avatars, pain points, and product angles.

UGC Packages

Creator-sourced video content packages at various tiers, including on-camera and AI voiceover videos with raw content access and lifetime usage licensing.

Landing Pages

Tierra has deep expertise in direct response landing pages and CRO, but landing page projects are only taken on under specific circumstances:

To earn a strategically important client
To directly improve the performance of our paid media strategy for an existing client

Landing pages are not offered as a general standalone service.

What Tierra does NOT do

Organic social media management
SEO
Influencer marketing
Amazon marketing
Work with small brands that lack the propensity to scale

Our focus is paid media and the creative that fuels it.

LaunchPad — phased out

LaunchPad was a 60–90 day incubator program for brands looking to prove out performance. It is no longer offered. Reference: archived in the historical record only.