Last Updated: May 18, 2026

OPERATIONS · TOOLS

Tools

Every tool, software, and platform Tierra uses — with the how-to and operating standards for each.

In this section

Communication

• Slack — Basics, channel breakdown, canvases
• Google Workspace — Gmail, Drive, Calendar, signature
• Loom — async video communication (stub)
• Otter.ai — meeting transcription (stub)

Project management

• Monday.com — basics, archived tasks, recurring automations

Security

• Bitwarden — password management (stub)

AI & assistant tools

• AI tools at Tierra — Claude, ChatGPT, prompt library

Creative & feedback

• MarkUp — landing page feedback and CRO audits (stub)
• Figma — design collaboration (stub)
• Motion / Adnova — creative analytics (stub)
• Frame.io — creative review (stub)

Testing

• Mida — split testing (stub)

Analytics

• Triple Whale — e-commerce tracking (stub)
• Microsoft Clarity — heatmaps, session recordings (stub)
• Google Tag Manager — pixel management (stub)