Graphic Designer

What is a Graphic Designer?

Graphic Designers at Tierra are responsible for executing high-performing visual creative for paid media, with a primary focus on static ad creative and animated assets.

Designers translate creative briefs, strategic guidance, and performance insights into clear, compelling visuals built to convert.

The role requires a strong understanding of DTC performance marketing principles, consumer psychology, and platform-specific design practices.

Responsibilities

Performance ad creative design

Design high-quality static ad creative for paid media across Meta, Axon, and Google/YouTube
Design motion graphic assets (animated GIFs) for interactive end cards and ad units
Translate creative briefs and marketing strategy into clear, conversion-focused visual executions
Apply DTC performance marketing principles: strong hooks, hierarchy, clarity, contrast, CTA emphasis
Design ads tailored to specific audiences, offers, angles, and stages of awareness
Produce multiple variations of creative to support testing and iteration

Creative strategy awareness

Understand what types of ads convert across platforms and verticals
Read and interpret marketing and creative briefs to accurately execute against strategy
Incorporate learnings from performance data, feedback, and creative insights into future designs
Stay current on performance ad trends, layouts, and visual styles used by top-performing brands

Performance video ad creative production (role-dependent)

Depending on skill set and experience, some Graphic Designers may also support video ad creative production:

Edit high-quality performance video ads for Meta, Axon, and Google/YouTube
Assemble and refine video assets optimized for conversion: UGC-style ads, direct-response creatives, platform-native formats
Translate creative briefs and strategic guidance into clear, conversion-focused video executions
Apply DTC performance marketing principles: strong hooks, pacing, visual hierarchy, on-screen text, clear CTA emphasis
Edit videos tailored to specific audiences, offers, angles, and stages of awareness
Produce multiple video variations (hooks, edits, captions, CTAs) to support testing and iteration

Tools & technical execution

Execute design work using Tierra's suite: Adobe Creative Suite, Figma, Frame, Canva
Maintain organized working files for collaboration and iteration
Prepare assets according to platform specifications and delivery requirements
Ensure all creative meets brand guidelines, platform policies, and Tierra's quality standards

Generative AI & emerging tools

Leverage generative AI tools to enhance speed, ideation, and execution
Maintain working knowledge of modern AI tools for design: ChatGPT, Nano Banana, Adobe Firefly, Midjourney, DALL·E
Use AI responsibly as a support tool, not a replacement for strong design judgment or strategy

Collaboration & feedback

Collaborate closely with Creative Strategists to execute against approved creative direction
Incorporate feedback efficiently while maintaining design quality and intent
Communicate proactively when creative direction is unclear or additional context is needed
Support revisions and iterations based on performance feedback and testing results

Assigned task execution & accountability

Complete all assigned tasks by their due dates
Prioritize tasks that directly impact client performance or deliverables
Anticipate upcoming tasks and prepare in advance
Take ownership — communicate delays promptly
Review all aspects of a task before marking it complete