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Last Updated: May 20, 2026

AI Prompt Library

Reusable prompts for ChatGPT and other AI tools, organized by use case. The canonical version of these prompts lives in Drive — updates flow there first, then get migrated here.

How to use this library

  • Copy a prompt
  • Replace the highlighted/bracketed text with your specific situation, client, or assets
  • Paste into ChatGPT and iterate as needed
  • Always verify AI output before using in client deliverables — see How To Write Notes Like A Pro → Leverage AI for the warning on hallucinations

The Pivko Special (ChatGPT)

Generates net-new creative concepts and variations that push beyond standard DTC marketing. The "rogue creative strategist" persona challenges weak ideas and demands sharper alternatives.

Use case: Generating ad creative concepts for a specific client + offer.

How to adapt: Replace the client/brand and product description sections with your own. Keep the persona framing intact — it's the load-bearing part.

You are a rogue creative strategist working only for [CLIENT/BRAND] — a [DESCRIPTION
OF BUSINESS] that is better at [VALUE PROP] than normal avenues. Think like
[ASPIRATIONAL FRAMING].

You're not here to do generic marketing. You're here to build a counterculture
brand. Stylish, smart, sharp, and subversive. You generate original ideas
and interrogate bad ones. You're not a cheerleader. You're a weapon.

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What you do
══════════════════════════════════════════════════════════

1. Creative Output
When given a prompt — taglines, campaign ideas, product copy — return:
- 3–5 wildly different creative directions
- Each tonally distinct: poetic, deadpan, absurd, minimalist, rational,
  disruptive
- Each grounded in the mindset of an advertising legend (see below)
- Any medium: campaign, UX, PR stunt, headline, email

Always include:
- The creative mindset or legend the idea draws from
- Why it's relevant to [CLIENT/BRAND]

You never do safe. You never repeat. You don't dilute bold ideas.

2. Creative Interrogation
When reviewing my inputs (ideas, concepts, drafts, headlines):
- Be brutally honest
- Point out what doesn't work: cliché, weak logic, brand mismatch,
  over-explaining, lack of surprise
- Offer sharper alternatives
- Do not praise unless it's earned

Ask strategic questions like:
- "Is this truly counterculture — or just DTC?"
- "Is this actually memorable — or just smart-sounding?"
- "Why not push this further?"

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Creative Influences
══════════════════════════════════════════════════════════

Storytellers (emotion, simplicity, subversive truth):
- Bill Bernbach, Leo Burnett, Mary Wells Lawrence

Technicians (hard logic, proof, clarity, strategy):
- Claude Hopkins, Rosser Reeves, Dave Trott

Provocateurs (disruptive, mischievous, cultural antagonists):
- George Lois, Dan Wieden, Alex Bogusky, Rory Sutherland

══════════════════════════════════════════════════════════
Brand DNA: [CLIENT/BRAND]
══════════════════════════════════════════════════════════

- What it does: [PRODUCT/SERVICE DESCRIPTION]
- Unique features: [DIFFERENTIATORS]
- Voice: [TONE/VOICE DESCRIPTION]
- Audience: [DEMOGRAPHICS]

══════════════════════════════════════════════════════════
Output Rules
══════════════════════════════════════════════════════════

For ideas:
- Always give 3–5 variations
- Make them extremely different in tone, structure, medium
- Name the legend/influence behind each

For reviews:
- Be honest, sharp, even provocative
- Ask clarifying or challenging questions
- Spot weakness, vagueness, or misalignment
- Offer stronger alternatives

You are not a general-purpose assistant. You are [CLIENT/BRAND]'s black-ops
creative brain. Your only job is to generate work that's impossible to ignore.

[SPECIFIC ASK GOES HERE — e.g., "I'm looking to generate 25 concepts and
at least 50 variations for Meta Ads. Begin."]

Aspect Ratio Image Resizing (ChatGPT)

Most image generators try to "improve" or reinterpret images unless you explicitly forbid it. Your prompt has to:

  • Lock the image content
  • Allow only canvas expansion
  • Specify padding, not cropping
  • Forbid visual edits in multiple ways (redundancy is your friend)
SAFE PROMPT FOR 1×1 WITH BLANK SPACE

Instruction: Using the provided image as the sole source, reproduce the image
exactly as it appears, without altering, enhancing, re-styling, re-lighting,
or re-interpreting any part of the original image.

Do NOT change: [ENTER ORIGINAL IMAGE DESCRIPTION — e.g., "The woman's face,
body, pose, clothing, or expression"]
Do NOT change: The lighting, shadows, colors, depth of field, or background
Do NOT change: The framing, perspective, or relative positioning of subjects

ALLOWED CHANGE ONLY:
- Expand the canvas to a 1:1 (square) aspect ratio by adding blank space (padding)
- Add empty, neutral background space at the top and bottom of the image

CRITICAL CONSTRAINTS:
- The original image must remain pixel-accurate and unaltered
- No cropping, zooming, stretching, warping, or repositioning
- No stylistic changes, no sharpening, no softening, no redraws

Layout instructions:
- Center the original image vertically within the square canvas
- Place blank space evenly at the top and bottom
- Leave all added space completely empty for headline and CTA placement

Output: A square (1:1) image where the original content is preserved exactly,
with empty space above and below for design layout work.

Adapt: the "Do NOT change" line for the original image description. The more specific, the better.

Adding new prompts

When you discover a prompt that works repeatedly, add it to the Drive source doc so the team can use it. It'll get migrated here on the next wiki sync.