Last Updated: May 20, 2026

MarkUp 101

MarkUp is a visual commenting platform that lets the team give easy feedback on digital assets — especially for CRO audits on live websites and landing page design/copy updates. It can also be used for commenting on image and video files, though historically Tierra hasn't used it that way.

All Tierra team members have access to MarkUp through the shared login in Bitwarden.

Use username/password, not Google login

It's recommended to log in with username/password rather than the Google login option.

Folder organization

Folders in MarkUp keep individual markups organized. Follow this structure:

Top-level folders

All active client folders sit at the top level
If a client has multiple projects, create a subfolder for each project
Plus these top-level system folders:

Folder	Purpose
[INACTIVE CLIENTS]	Once a client project is completed, move their folder here to avoid clutter
[AUDITS]	All CRO audits for potential new clients
[OLD LANDERS]	Legacy folder — can be ignored
[FUNNEL OF THE WEEK]	Top performing funnels from Funnel of the Week — everyone on the team should also sign up for their newsletter
[Adam's Folder]	A place for Adam Pivko to mess around — can be ignored

Naming conventions

Client folders

Format: [CLIENT]

Subfolders are just the project name (no special formatting).

Example structure:

[Saddle Rock]
├── Roundup
├── PFAS
└── Paraquat

Individual markups

The naming convention depends on the use case:

Website Audit MarkUps

Format: CLIENT CRO Audit

Examples:

Music Box CRO Audit
PhotoStick CRO Audit

Landing Page Design / Copy MarkUps

Format: CLIENT - PROJECT - ROUND - VERSION

PROJECT may be dropped if the client name and product name are the same
VERSION is only used when there are multiple versions for the client to compare