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Last Updated: May 20, 2026

How We Make Winning Ads At Tierra

Two main ad purposes

Type Audience
Prospecting Ads Introduce the product to an audience unfamiliar with the brand, product, or their own problem
Remarketing Ads Re-engage an audience that already clicked an ad, watched part of a video, visited the website, or added to cart

Three basic types of Meta / Facebook ads

  1. Static Banners
  2. Short, Branded Ads
  3. Performance Videos (15 sec – 1 min)

Static Banners

Static banners should almost always feature the PRODUCT as the dominant focal point.

Type rules

Font must always be large and legible. Do NOT try to cram too much in.

See this guide and examples.

Great for:

  • Showcasing multiple product SKUs (e.g., 5 different shoes)
  • Different use cases (opens bottles, cans, jars, etc.)
  • Telling a story / journey (problem → product → solution)

Do NOT:

  • Include tons of text overlays

Performance Videos — the 6-step formula

Performance videos are typically Tierra's best converting ads and the ones that show off our creative prowess the most. There's a simple, 6-step formula:

1. Hook

A scroll-stopping visual and/or headline (within the first 1 second) that stops the user in their tracks.

  • Visual examples: Lighting a golf scorecard on fire, a glass bottle being shattered, throwing a golf bag in the trash
  • Text examples: "Unlock the secret to…" or "I wish I knew about this sooner…"

See the Tierra Ad Copy Swipe File for more hook examples.

2. Problem

Visually demonstrate the problem the target consumer is experiencing (e.g., face with acne or wrinkles). Use text callouts to speak to the pain the user is likely experiencing.

3. Solution

Introduce the product being promoted. Focus first on benefits:

"Now you can experience the joy of clean, clear skin"

4. Product Demonstration & Features

Show the product in a few different settings (e.g., Minigrip in the kitchen, the garage, on a keychain) and showcase the features with text callouts (100% industrial grade silicon, waterproof, damage proof).

5. Social Proof / Credibility

Back up the claim with any of:

  • UGC clips — show real users enjoying / using the product
  • Testimonials — written or video
  • Credibility — "Featured On" logos, celebrity or influencer endorsements

6. CTA / Urgency / Scarcity

End with a strong call to action and a sense of urgency or scarcity:

  • "Sold out 3x — order now"
  • "Limited quantities available — order today"