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Last Updated: May 20, 2026

Create A Split Test In Mida

Loom Video Walkthrough

When in conflict

If there are discrepancies between the video and these notes, the notes take precedence.

Mida basics

Mida is a split-testing tool. Tierra uses it to test different landing page variations, primarily:

  • URL Test — which of 2 links performs best
  • Asset Test — new headlines, hero images, CTAs, etc.

Free plan limitations

Limitation Detail
Concurrent tests Only 1 test live at a time
Monthly visitors 25,000 cap — the test becomes inactive once hit

When to use Mida

  • Client is not on Shopify, OR
  • Smaller client spending under $50,000/month

When NOT to use Mida

  • Client is on Shopify and spending over $50,000/month

For larger Shopify clients, we recommend Intelligems instead.

Pixel setup

Shopify

  1. Ensure Tierra has access to the client's Shopify account in Shopify Partners. If not, send them the Shopify Access Guide and have them grant access.
  2. Mida has a simple Shopify integration that our developer Adam Alvarado (SyntaxDrips) can set up.

Non-Shopify

Still requires Adam Alvarado for setup. Adam will need:

  • What website / CRM is the client using?
  • What level of access do we have / need to the site?
  • What is the nature of the conversion event?

Event / Goal setup

Event and goal setup is typically handled by the developer. Reference documentation if helpful:

Create a new split test

See the Loom video for the step-by-step workflow.