Last Updated: May 18, 2026

CREATIVE · SWIPE FILES

Swipe Files

Reusable libraries of high-performing ad copy and creative for inspiration and adaptation.

In this section

• Tierra Ad Copy Swipe File — Tierra's curated ad copy library
• Meta Ad Primary Text — primary text examples for Meta ads
• Holiday Shopping Meta Ad Copy — seasonal copy for major shopping events
• Foreplay Creative Diversity Database — Foreplay's creative diversity catalog
• LaunchPad Creative Swipe File — historical LaunchPad creative

How to use swipe files

• Reference them when stuck or starting a new campaign
• Adapt — don't copy. Use them as inspiration, not source text
• Cross-link relevant entries when you spot them in your client work
• Submit new high-performers back to the swipe file owner