Platforms

Operating standards and best practices for each ad platform Tierra buys on.

Bulk import pending

This section will be populated when we migrate the relevant platform docs from Drive.

Planned structure

• Meta — Andromeda strategy, account structure standards, creative testing approach
• Google — Search, Shopping, Performance Max, Display, Demand Gen
• AppLovin (Axon) — campaign structure, creative requirements, AppLovin partnership benefits
• Platform-specific reporting and attribution