Tools

Our stack — what each tool is for, how we use it, and quick-start guides.

Bulk import pending

This section will be populated when we migrate the relevant tool docs from Drive.

Tierra's Stack

Communication & Collaboration

• Slack — primary internal and client communication
• Google Workspace — Gmail, Calendar, Docs, Sheets, Slides, Drive
• Loom — async video communication and walkthroughs
• Claude — AI assistant for the Tierra team
• Otter.ai — meeting transcription and recording

Project Management & Operations

• Monday.com — project and task management
• Bitwarden — password management

Ad Platforms

• Meta Ads Manager
• Google Ads
• AppLovin (Axon)

Analytics & Tracking

• Triple Whale — e-commerce tracking and attribution
• Google Tag Manager — tag and pixel management
• Microsoft Clarity — heatmaps and session recordings

Creative Production

• Adobe Creative Cloud — design and video editing suite
• Figma — design collaboration
• Motion (motionapp.com) — creative analytics and ad performance tracking
• Ad Nova — Creative Suite and Ad Launcher
• Uplifted — digital asset management (DAM)
• Frame.io — creative review and feedback
• Artlist — licensed music and sound effects
• Shutterstock — stock imagery
• Midjourney — AI image generation
• Vmake — AI-powered creative tools
• Kimp — supplemental design work

CRO & Feedback

• MarkUp — landing page feedback and CRO audits

Data Infrastructure

• Supabase — client data, performance metrics, budgets, KPIs, ops profiles
• Tierra Data (MCP connector) — Claude's connection to Supabase
• Tierra Dashboard (dashboard.tierraagency.com) — client performance reporting